Wouldn't it be cool if...
None of this was inherited, none of it was someone else's roadmap picked back up. Where the flagship case studies dig into one product for months, this is the opposite muscle: standing up the first version of something from a blank screen, over and over, across healthcare compliance, consumer novelty, and every audience in between.
Different stakes, same starting condition every time: nothing to extend, nothing to copy, just bring "wouldn't it be cool if..." into reality.
Mobile
A dozen 0→1s, back to back: a smart mug that reads a room, a bike lock that never asks for a password, a coffee bag that tells its own origin story. First-of-kind concepts like Cast-A-Cup and Need-2-Go Basis, ThirdEar's accessibility work, and Folgers' augmented-reality packaging.
Killer consulting gigs
A few projects Mø was given wide latitude and creative freedom to explore and present.
A concept deck exploring voice as a connective layer between an Audi and the rest of a driver's life, from in-cabin assistant to smart-home and wearable handoff outside the vehicle.
A pitch deck for Hømey, a universal smarthome app differentiated by auto-configure setup, machine-learning device recommendations, and super simple onboarding.
A digital product concept for GSK's Onyx R&D data platform, designed to give scientists a unified UX/UI for navigating and acting on research data.
Brand design
Mø fulfilled the role of Creative Director on these three brand books from earlier chapters of his practice.
Athletes of Valor, positioning a veteran-recruitment platform to speak to both veterans and collegiate coaches through a defined brand pyramid, tone of voice, and visual system.
KEMO Active, a brand actualization consultancy's own identity, built on "brand is behavior" thinking and a holistic view of identity, culture, and sustainability.
XIGHT, a youth-culture brand system built from psychographic personas (Cool Kid, Screen Teen, and others), demographic mapping, naming, and logo, color, and packaging standards.
Get in touch
Let Mø know what you're working on and what you need from design leadership or product innovation.
